According to a post on the Burton website (www.burton.com) “this time around we gave the "kits" a very classic American style (jeans and flannels), and tried to put as much "snowboarding" into the uniform- which by definition is not very snowboardy. If the early season conditions of British Columbia are any indication, the riders probably wont need it, but we colab'ed with GORE-TEX on these to make sure they are the most awesome uniforms possible, both fashionable and functional.”

"Since its inception, Burton has been a rider driven company," Jake Burton, Founder and Chairman of Burton Snowboards said in a release. "For the creation of the US Snowboard Team uniform, we listened carefully to the riders' needs and used their input to ensure that the final fit, fabrics and overall design would maximize their performances and take these riders to the podium. It was also absolutely critical to ensure these Olympic uniforms were worthy of bearing the Burton name."

Photo credit: Burton