Speculation about Spyder’s continuing commitment to the Cloudveil brand had run rampant since the SIA Snow Show in Denver last month. Cloudveil did not exhibit at the show, and Spyder announced the introduction of a new technical mountain apparel line in cooperation with ski icon Chris Davenport.

“We want to maintain continuity of service and brand integrity through this sale,” noted Spyder CEO Tom McGann. “Cloudveil is a dedicated mountain lifestyle brand with a passionate consumer base. We wish to ensure Cloudveil retailers that the brand and its daily operations are passed off smoothly to the Windsong Brands team.”

To facilitate a smooth transition for Cloudveil’s existing dealer base, Spyder will manage the backend support, shipping, and customer service aspects of the Spring 2010 season.

Bill Sweedler, Windsong Brands CEO said, “Cloudveil, with its mountain culture, is a unique and truly authentic American brand that resonates with the core outdoor consumer. We look forward to remaining true to this consumer and through our efforts, developing and expanding the brand’s presence beyond its core categories through licensing initiatives in complimentary classifications. In addition, we are excited to begin expanding Cloudveil’s core business through new, and existing, premium retail channels. Our new Board, which includes core outdoor industry executives, has chosen Jim Reilly, an investor along with Windsong, to lead the company moving forward.”

The transition of ownership is effective February 16. All intellectual property and assets are part of the acquisition deal. Financial terms of the agreement were not disclosed.