JT will be actively involved in product development of the “Side” skis (Darkside, Sidestash and Hardside), to ensure these skis and future models continue to fit the style and performance needs of the big mountain skier.

 “It’s a natural fit for JT to be on K2s. His personality and style reflect everything that K2 is about and we are looking forward to getting him involved with the development of our BackSide products,” says Global Marketing Manager Mike Gutt. “JT brings the team a youthful outlook and, most importantly, he resonates with skiers who have been watching his skills and style over the past decade.”

Nick DeVore Carves Fresh Tracks with Marmot

Aspen, Colo. (Ski Press)-Ski-mountaineering luminary and free-heel icon, Nick DeVore, is the most recent addition to Marmot’s global athlete team.

Considered one of the top ski athletes in North America, DeVore (24) has earned his place in free skiing competitions since 2003.  But it is the Aspen-based skier’s cool headspace and organic lifestyle-married to his passion for carving big mountain lines-which has created a mystique around DeVore for years.       

In May 2007, at just 21 years old, DeVore clipped into his telemark ski bindings on the 20,320-foot summit of Denali-North America’s highest peak.  Together with his long-time friend Chris Davenport the duo skied the sustained 55-degree Messner Couloir: a 6000-foot line rarely descended on skis.  That same season on the mountain, DeVore and Davenport skied the Orient Express and also made significant first-descents from Denali’s less-traveled North Summit.

Chaos Partners w/Shopatron

Steamboat Springs, Colo. (Ski Press)-Chaos Headwear and Shopatron, Inc. services will have a strategic partnership, effective February 1, 2010. Shopatron, Inc. is the world's leading provider of global eCommerce for consumer goods.  Chaos will have a fully interactive website

Shopatron, Inc., headquartered in San Luis Obispo, CA, places orders on branded websites managing a network of global partners for fulfillment, typically for assignment to local retailers. Local fulfillment translates to faster order delivery and motivated fulfillment partners who stock more inventory. It also facilitates local in-store pickup, a convenience valued by many online shoppers. Shopatron, Inc. enables commerce where customers want it. Convenience is a primary driver of online sales.